CutieLand Videogame | CuiCui & Toyzone
ToyZone collaborated with Cui Cui to bring the Pocket Money Piggies video game to life, giving a phygital approach to the brand. We ensured a direct link to the product in-store, optimizing accessibility for gamers. The product packaging included an integrated QR code that offered players rewards in the video game. This strategic gamification not only improved player engagement, but also contributed to the overall success of our client. On Cutieland, you can enter into a universe where adorable cuties are the center of attention and rely on you for their well-being and happiness. As their guardian, you will have the responsibility of caring for them, bathing them, and making sure they are well-fed. Each cutie has their own likes and preferences, and it will be your task to discover what makes them happiest.