CRE-A-TURES | Toy design & development
Cre-A-Tures, ToyZone's latest creation for BOTI, is inspired by the basic concept of toys like Potato Head. We helped our client integrate an electronic toy suitable for children ages 3 and up into their product range. A mix-and-match toy, Cre-A-Tures allows children to create fun characters with 14 different pieces, offering a soft touch and using a variety of materials for a rich sensory experience. ToyZone was responsible for establishing Cre-A-Tures' visual and corporate identity and meticulously designed the look, feel and brand elements. Throughout the production process, we managed manufacturing to transform the concept into reality. This involved seamless coordination with suppliers, rigorous quality control measures and a focused approach to ensure that each of the 14 pieces contributed to the overall fun and versatility of the toy.