Battle Cubes Videogame | CuiCui & Toyzone
ToyZone collaborated with Cui Cui to bring the Battle Cubes video game to life, giving a phygital approach to the brand. We ensured a direct link to the product in-store, optimizing accessibility for gamers. The product packaging included an integrated QR code that offered players rewards in the video game. This strategic gamification not only improved player engagement, but also contributed to the overall success of Eolo Toys, our client. The Battle Cubes video game, based on the classic rock-paper-scissors concept, offers an immersive experience. Players can play both physically with the toys and virtually in the game, unlocking exclusive characters and participating in global matches. Regular updates, with new characters and content, ensure the freshness of the game, keeping players intrigued and actively participating in the exciting world of Battle Cubes.